Big Ass Coolers Logo Design

Logo Design
Big Ass Coolers

That’s right, this startup company is called BigAss Coolers and they were looking for a logo or ideas for one. It was a compelling project since I’m a really big fan of YETI Coolers and I think the market category is relatively open since the only other major brands are Coleman and Igloo. We wish them luck with their BigAss Cooler. Most of what they were looking at had either text or design featuring a JackAss or Donkey and I didn’t feel that was really important to the identity so I used a little different approach.