Imagica Blog

Marketing trends, news and insight from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.

    

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Something Different

Timelapse Video

Timelapse Video Footage is a unique way to present a concept that happens over time. Because we typically don’t view timelapse footage, even the most boring subjects like this tidal activity on a beachfront property can be interesting. Shot as till images and edited for RE/MAX

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Business, Branding, Commentary, Marketing & Sales

Logo Design Tips

Logo Design Tips

At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing busiiness that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...

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You May Need a SWOT Analysis

You May Need a SWOT Analysis

What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...

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The Value of Referrals

The Value of Referrals

If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue and probably spending much more on your marketing than necessary. Referrals from happy customers or clients represent your best opportunity to grow, but they are...

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Questions to help you conduct a swot analysis

Questions to help you conduct a swot analysis

A SWOT analysis is a fundamental tool for your business to more accurately target your marketing efforts for the greatest return. To help you in the process, here are some good questions to help get you started in the process. Questions that can help you conduct a...

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Why You Should Advertise

Why You Should Advertise

Why you should advertise isn't always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and advertising...

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Business After COVID

Business After COVID

The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...

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GOLF COURSE COMMUNITY PROMO TRAILER

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Photography, Design & How To

How Good is Good Enough?

How Good is Good Enough?

A question I’m often asked by both photography students and business associates is “Why should I buy a camera when my phone takes really good pictures?” or “Why should we hire a “Pro” when our staff can take good pictures with their phones?” Nobody can really answer...

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Cinco de Mayo

Cinco de Mayo

We could all use a good Margarita right now! I love everything about Mexico - the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking professional...

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