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Imagica Blog

Marketing trends, news and insight and some how to from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.

Deep Thought

What Makes a Good Image?

what makes a good image

Something Different

Timelapse Video

Timelapse Video Footage is a unique way to present a concept that happens over time. Because we typically don’t view timelapse footage, even the most boring subjects like this tidal activity on a beachfront property can be interesting. Shot as till images and edited for RE/MAX

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Business, Branding, Commentary,
Events, Marketing & Sales

Promo Creep

Promo Creep

Hustle harder.Run more ads.Spam people.Interrupt.Make the logo bigger.Make it spin.Add some click bait.Wait, lets make videos.Post again.Post again.Add more blurbs.Push the press release to irrelevant people.Do one more ad.Use AI to create faux intimacy.Get the word...

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Tell A Great Story

Tell A Great Story

Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to "amp up our presence on Facebook". Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish more people...

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2023 Pantone Color of the Year

2023 Pantone Color of the Year

Along with color trends that are discussed below, a design trend to watch for in 2023 is the use of Collages of all types. It may be nostalga from the 50's - 70's but I think its a combination of image fatigue and the desire to say more with less while being just a...

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Watch

GOLF COURSE COMMUNITY PROMO TRAILER

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Photography, Design & Events

How much do headshots cost?

How much do headshots cost?

Pay for only what you need One of the most common questions I receive from the website is do you do headshots (aka portrait) and how much do they cost? So I've done a brief post so I can send a somewhat intelligent response without too much typing. Headshots have...

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Lights in Bloom at Selby Gardens

Lights in Bloom at Selby Gardens

An Open-air Holiday Light Show Now thru January 2, 2022 Lights in Bloom at Selby Gardens features more than two million lights illuminating Selby Gardens and the walkways. Don’t miss a holiday photo opportunity, children’s arts and crafts, activities, and...

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Orchid Photography Workshop

Orchid Photography Workshop

Selby Gardens Orchid Show 2021 As the only botanical garden in the world dedicated to the display and study of orchids, bromeliads, gesneriads and ferns, epiphytes, and tropical plants, Selby Gardens hosts an orchid show each fall focusing on different themes and...

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Sarasota, FL  34242

‭(941) 350-9064

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