Imagica Blog
Marketing trends, news and insight from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.
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Classic Blog – Tips, Trends, Strategy & How To
See all the content in one place by visiting Imagica’s classic blog that includes marketing strategies, tips, trends, how to guides, and more from an agency with almost 30 years of experience helping small business grow in a changing world.
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Nike surprises us with one of the ads of the year “You Can’t Stop Us”, a double-sided advertising campaign with impeccable technical performance using all kinds of different footage. Great brand building during a challenging time for all sports.
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Business, Branding, Commentary, Marketing & Sales
Should you invest in a camera for your business?
Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...
Do I need a blog for my website?
The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...
Get Some Blue Bunny Funlightenment!
Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I'll bet hardly any...
A Tough Job
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
Open for Business
With restrictions loosening in Florida and many other states around the US it’s time to get back to work. No doubt business will face enormous hurdles getting themselves back on line if they were forced to close or even if they remained open. Depending on your...
Cinco de Mayo
We could all use a good Margarita right now! I love everything about Mexico - the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking professional...
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Photography, Design & How To
Should you invest in a camera for your business?
Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...
How Good is Good Enough?
A question I’m often asked by both photography students and business associates is “Why should I buy a camera when my phone takes really good pictures?” or “Why should we hire a “Pro” when our staff can take good pictures with their phones?” Nobody can really answer...
Cinco de Mayo
We could all use a good Margarita right now! I love everything about Mexico - the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking professional...