Imagica Blog
Marketing trends, news and insight from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.
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Timelapse Video
Timelapse Video Footage is a unique way to present a concept that happens over time. Because we typically don’t view timelapse footage, even the most boring subjects like this tidal activity on a beachfront property can be interesting. Shot as till images and edited for RE/MAX
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Business, Branding, Commentary, Marketing & Sales
Logo Design Tips
At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing busiiness that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
You May Need a SWOT Analysis
What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...
The Value of Referrals
If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue and probably spending much more on your marketing than necessary. Referrals from happy customers or clients represent your best opportunity to grow, but they are...
Questions to help you conduct a swot analysis
A SWOT analysis is a fundamental tool for your business to more accurately target your marketing efforts for the greatest return. To help you in the process, here are some good questions to help get you started in the process. Questions that can help you conduct a...
Why You Should Advertise
Why you should advertise isn't always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and advertising...
Business After COVID
The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...
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GOLF COURSE COMMUNITY PROMO TRAILER
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Photography, Design & How To
Orchid Photography Workshop
Selby Gardens Orchid Show 2021 As the only botanical garden in the world dedicated to the display and study of orchids, bromeliads, gesneriads and ferns, epiphytes, and tropical plants, Selby Gardens hosts an orchid show each fall focusing on different themes and...
Should you invest in a camera for your business?
Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...
How Good is Good Enough?
A question I’m often asked by both photography students and business associates is “Why should I buy a camera when my phone takes really good pictures?” or “Why should we hire a “Pro” when our staff can take good pictures with their phones?” Nobody can really answer...