Imagica Blog
Marketing trends, news and insight from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.
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Nike surprises us with one of the ads of the year “You Can’t Stop Us”, a double-sided advertising campaign with impeccable technical performance using all kinds of different footage. Great brand building during a challenging time for all sports.
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Business, Branding, Commentary, Marketing & Sales
The Value of Referrals
If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue and probably spending much more on your marketing than necessary. Referrals from happy customers or clients represent your best opportunity to grow, but they are...
Why You Should Advertise
Why you should advertise isn't always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and advertising...
Business After COVID
The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...
WordPress for your website
I’ve been building websites for almost 30 years dating back to the days where you coded them by hand using a simple TEXT EDITOR. This was the early days of HTML and there were not many short cuts. Now you have lots and lots of options for your new or upgraded website...
Should you invest in a camera for your business?
Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...
Do I need a blog for my website?
The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...
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Photography, Design & How To
Should you invest in a camera for your business?
Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...
How Good is Good Enough?
A question I’m often asked by both photography students and business associates is “Why should I buy a camera when my phone takes really good pictures?” or “Why should we hire a “Pro” when our staff can take good pictures with their phones?” Nobody can really answer...
Cinco de Mayo
We could all use a good Margarita right now! I love everything about Mexico - the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking professional...