Imagica Blog
Marketing trends, news and insight from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.
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Classic Blog – Tips, Trends, Strategy & How To
See all the content in one place by visiting Imagica’s classic blog that includes marketing strategies, tips, trends, how to guides, and more from an agency with almost 30 years of experience helping small business grow in a changing world.
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Nike surprises us with one of the ads of the year “You Can’t Stop Us”, a double-sided advertising campaign with impeccable technical performance using all kinds of different footage. Great brand building during a challenging time for all sports.
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Business, Branding, Commentary, Marketing & Sales
Get Some Blue Bunny Funlightenment!
Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I'll bet hardly any...
A Tough Job
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
Open for Business
With restrictions loosening in Florida and many other states around the US it’s time to get back to work. No doubt business will face enormous hurdles getting themselves back on line if they were forced to close or even if they remained open. Depending on your...
Cinco de Mayo
We could all use a good Margarita right now! I love everything about Mexico - the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking professional...
The New Normal
The business landscape has changed dramatically, tomorrow’s environment will be different, but no less rich in possibilities for those who are prepared. For many, near-term survival is the only agenda item. Others are peeking through the fog of uncertainty, thinking...
Fast Track Into The Digital Age
Bet many of you are finding your online presence woefully inadequate. The coronavirus is forcing the issue and is pushing traditional businesses into the digital age faster than most would like. If you are one of the old school businesses that hesitated to embrace...
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Design Trends
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Photography, Design & How To
How Good is Good Enough?
A question I’m often asked by both photography students and business associates is “Why should I buy a camera when my phone takes really good pictures?” or “Why should we hire a “Pro” when our staff can take good pictures with their phones?” Nobody can really answer...
Cinco de Mayo
We could all use a good Margarita right now! I love everything about Mexico - the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking professional...
Private and group photography instruction
Many people don't realize that Imagica has been teaching photography to both individuals and groups for almost 20 years! Photography and how it is used for both personal and business applications has changed greatly over that time and we are happy to share that...