SpecterLabs - Logo Design

SpecterLab
Digital Forensics + Data Recovery Specialists

This brand identity project was perhaps the most pleasant logo development project in recent memory for me. The group really had a clear idea as to what they wanted and were able to articulate that to Imagica from the onset. They provided constructive feedback as to what they wanted in a logo, the colors they liked and even perhaps the proportions they were looking for. Not bad for computer engineers.

The first step of the process is to provide some broad ideas based on our initial meeting where we briefly discussed their business and goals, personal preferences and what they wanted from their new brand identity. The next step was to refine those one or two initial designs and combining all their comments, mixing and matching elements and giving them more targeted variations as well as giving them some examples of those selections as they might appear in an actual application. This process moves pretty quickly.

The final step is to refine the mutually agreed design and to create a standards document that accompanies the final files that typically include an eps, ,jpg, png, psd and pdf version design elements broken down as color and grayscale and separating text based portions from art and icons if that was the original intention. This standards “do’s and don’t” list if you will helps preserve the original integrity of the logo and is really important. We now share with ease files to multiple platforms and its easier than ever for logos and art to morph into something different than the initial design as people tend to “tweak” them to fit their individual applications and pass them on to other colleagues and users.

I wish every logo design project was this fun and each client was as easy to work with as SpecterLabs.

For more on SpecterLabs visit: http://specterlabs.com