Leverage Credibility With The Right Public Relations

by | Nov 7, 2022

public relations

The reason we focus our efforts largely on media relations is simple – first and foremost, it is

3x more credible than paid advertising and has also proven to be one of the most effective marketing components for building brand reputation and facilitating credible, third-party endorsements. 


The key component to generating positive publicity lies in your ability to differentiate yourself – what you as a business, do better than anyone else. And then, demonstrate this by doing what you say and saying what you do.


When you explain this in a way that resonates with the media, who look at every article on the basis of how many people will care and how many people you can help, by addressing the problem they have and don’t want and providing the solutions they want but don’t have BEFORE talking about yourself, your product or service stands out.


This is what resonates with the media, and when it does, it’s like a review on steroids. When media tell a story – people listen. And they listen more when it’s wrapped around an experiential story about your product or service. Engaging media and allowing them to experience what you offer leverages your visibility in a more meaningful way – and one you can then leverage on social media, your website, and with your customers.


No matter the medium — broadcast, print, internet, or social media —  targeting the right media with the right message at the right time can leverage your message in a much more credible – and cost-effective way.

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About the author Holly Johnson
A 35+ year PR and marketing strategist and two-time nationally published author, Holly brings a network of media and B2B relationships to effectively promote client experiences to target local, regional, national, and international audiences. Her ability to effectively integrate PR into marketing and business strategies creates added-value exposure in key online, print, broadcast, and social media outlets. Her career has included building in-house media relations departments for Colorado Ski Country and the Colorado Tourism Board to starting and running two successful PR and marketing firms as well as her own fit life and profit acceleration coaching businesses. Her industry expertise includes B2B and B2C in travel, tourism, hospitality, F&B, retail, real estate, sporting & culinary events, non-profits, trade associations, and healthcare. She is currently working on her third book, “Breakthrough Your Hiring Barrier,” sharing proven strategies for business owners, CEOs, and organization leaders on how to effectively improve their hiring and retention efforts and overall profitability.