Run more ads.
Make the logo bigger.
Make it spin.
Add some click bait.
Wait, lets make videos.
Add more blurbs.
Push the press release to irrelevant people.
Do one more ad.
Use AI to create faux intimacy.
Get the word out.
Get more attention.
In the last thirty years, the amount of promotion has gone up exponentially. At the same time, the success of promoted content, products and services hasn’t increased aggregately at all.
That’s because the secret isn’t to focus on your promo.
The secret is to create something that those you serve want to tell others about.
Better is better than louder and more.