Having a solid and nimble strategy to deal with the coronavirus will help you get through these tough times

Initially nobody had a game plan in dealing with the coronavirus and now seemingly everybody does. Honestly, I didn’t think I was on so many email lists or so many had access to both my email as well as my cell phone. 

You have two options. You can throw in the towel and try and eek what you can from the government in the aftermath of the coronavirus or your can implement a game plan that like any game played on a pitch, field or arena is sure to change throughout the game.

The key is, once that plan changes or adapts to the rapidly changing environment you have to inform your clients how this adaption impacts them because that’s your contract with those who support your business. Depending on your business, this may be one or two sentences or a more robust presentation. Either way, it’s an excellent opportunity to CONTINUE to brand your business.

I’ve received messages from every conceivable type of business including ones that are completely shut down for the time being like ski resorts and hotels.

Most start with something like this when sending their messages:

We are experiencing unprecedented times in our history, as the global impact of the COVID-19 virus spreads. This is having an impact on our daily lives, our families, communities and businesses, with unique and evolving challenges. As we all continue to navigate through these times, we want you to know that we are here for you.

Then there is a special offer or explanation as to how they modifying their business to accommodate the rapidly changing state of affairs.

For some business this will represent an enormous challenge and for some a tremendous opportunity depending on your approach.

I encourage all business to implement at least some sort of plan and pass that along to those who support their business. 

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