You don’t know what you don’t know
Imagica Blog
Marketing trends, news and insight and some how to from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.
Deep Thought
What Makes a Good Image?
Something Different
Timelapse Video
Timelapse Video Footage is a unique way to present a concept that happens over time. Because we typically don’t view timelapse footage, even the most boring subjects like this tidal activity on a beachfront property can be interesting. Shot as till images and edited for RE/MAX
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Business, Branding, Commentary,
Events, Marketing & Sales
WordPress for your website
I’ve been building websites for almost 30 years dating back to the days where you coded them by hand using a simple TEXT EDITOR. This was the early days of HTML and there were not many short cuts. Now you have lots and lots of options for your new or upgraded website...
Should you invest in a camera for your business?
Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...
Do I need a blog for my website?
The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...
Get Some Blue Bunny Funlightenment!
Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I'll bet hardly any...
A Tough Job
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
Open for Business
With restrictions loosening in Florida and many other states around the US it’s time to get back to work. No doubt business will face enormous hurdles getting themselves back on line if they were forced to close or even if they remained open. Depending on your...
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GOLF COURSE COMMUNITY PROMO TRAILER
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Photography, Design & Events
iPhone Food Photography
As a commercial photographer with a specialty in Food Photography I get asked often how to take better food images all the time. I realize that for most restaurants it's not sustainable to bring in a photographer every time you have a new menu item or run...
Understanding Image Size
A simple way of looking at image size I’m constantly reminded each week by clients that many people really don’t understand image size and image resolution and what they mean. I often request an image or art for a print application and receive a postage size piece of...
Secrets of menu design
A few helpful things to consider from the masters A lot goes into the design of a great restaurant menu. And a carefully crafted menu in both design and content can greatly aid the serving staff as well as bring in thousands more dollars to the bottom line in a short...
Contact Imagica
Feel free to reach out anytime.
Sarasota, FL 34242
(941) 350-9064