Open for Business

Open for Business

With restrictions loosening in Florida and many other states around the US it’s time to get back to work. No doubt business will face enormous hurdles getting themselves back on line if they were forced to close or even if they remained open. Depending on your...
Fast Track Into The Digital Age

Fast Track Into The Digital Age

Bet many of you are finding your online presence woefully inadequate. The coronavirus is forcing the issue and is pushing traditional businesses into the digital age faster than most would like. If you are one of the old school businesses that hesitated to embrace...
Information vs Emotion

Information vs Emotion

The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...
Do the right thing

Do the right thing

This afternoon I stopped into a Starbucks for my afternoon fix to get me though the last few hours of the day only to find it closed. After further examination, I discovered an email in the form of an open letter from Howard Schultz buried in all the Memorial Weekend...