Logo Design Tips

Logo Design Tips

At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing busiiness that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
You May Need a SWOT Analysis

You May Need a SWOT Analysis

What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...
The Value of Referrals

The Value of Referrals

If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue and probably spending much more on your marketing than necessary. Referrals from happy customers or clients represent your best opportunity to grow, but they are...
Questions to help you conduct a swot analysis

Questions to help you conduct a swot analysis

A SWOT analysis is a fundamental tool for your business to more accurately target your marketing efforts for the greatest return. To help you in the process, here are some good questions to help get you started in the process. Questions that can help you conduct a...
Do I need a blog for my website?

Do I need a blog for my website?

The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...