by Perry | May 16, 2022 | Branding, Business, How To
You get LOTS of emails for consulting, software and other business services to assist you increasing your website traffic. There probably is some merit in many of these offers but you may be stepping over dollars to pick up pennies. Go through this quick list and see...
by Perry | Feb 16, 2022 | Branding, How To
Try these before you go overboard with SEO Search engine optimization (SEO) can seem like an impossible game with ever changing rules against an unseen opponent. It’s tough that every single website is at the mercy of Google’s algorithms. If your business...
by Perry | May 14, 2021 | Branding
At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing busiiness that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
by Perry | May 5, 2021 | Branding, Marketing & Advertising
What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...
by Perry | Apr 9, 2021 | Branding, Business
If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue and probably spending much more on your marketing than necessary. Referrals from happy customers or clients represent your best opportunity to grow, but they are...
by Perry | Mar 25, 2021 | Branding, Business
A SWOT analysis is a fundamental tool for your business to more accurately target your marketing efforts for the greatest return. To help you in the process, here are some good questions to help get you started in the process. Questions that can help you conduct a...
