Supercharge Your Marketing

Supercharge Your Marketing

Understand these 5 key principles of human behavior and you will look at your marketing in a different way.   Even if you are not a marketing expert, or don’t care to be, the real difference between strong and weak marketing lies in understanding how people...
Go old school

Go old school

Back to the future When you think of marketing these days most of you immediately think of Social Media Platforms or Advertising on Google at the cornerstone of your marketing program. And that’s the problem. Most business have become so accustomed and dependent on...
You May Need a SWOT Analysis

You May Need a SWOT Analysis

What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...
Why You Should Advertise

Why You Should Advertise

Why you should advertise isn’t always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and...
WordPress for your website

WordPress for your website

I’ve been building websites for almost 30 years dating back to the days where you coded them by hand using a simple TEXT EDITOR. This was the early days of HTML and there were not many short cuts. Now you have lots and lots of options for your new or upgraded website...
Do I need a blog for my website?

Do I need a blog for my website?

The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...