A Tough Job

A Tough Job

You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
Ask and You Shall Receive

Ask and You Shall Receive

I’m shocked at how many small businesses dump big bucks into new marketing initiatives targeting new customers without first verifying and leveraging the satisfaction of their current customers. Truth is, if you take REALLY good care of your current clients they...
Gratitude Rules

Gratitude Rules

Don’t for the obvious this holiday season. An email I received this morning served as a simple reminder just how easy it is to thank your customers or clients in a meaningful way and perhaps gain a little business at the same time (see the subtle offer at the end)....
Unique Selling Position

Unique Selling Position

How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...
Recipe for Success

Recipe for Success

A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. 01 Make sure your website is up to date. It doesn’t have to be fancy but at a minimum should give your customers...