Imagica - Sarasota, Florida
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Risky Business

Risky Business

by Perry | Mar 23, 2019 | Branding

On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
Building Brand Awareness

Building Brand Awareness

by Perry | Nov 13, 2017 | Branding

7 Simple Ways to Build Brand Awareness By definition I think Brand Awareness is the degree to which a customer or potential customer can correctly associate a company with a specific product or service. Creating brand awareness is the foundation of any successful...
Are You Lovin’ It?

Are You Lovin’ It?

by Perry | Jan 26, 2016 | Branding

New Packaging for McDonalds. This post isn’t to let you know that McDonalds has new packaging or to find out if you love it. If it makes you run out and buy a large fry so much for the better. That’s pretty much the intent. This post is, however, meant to be a gentile...
How Color Influences Us

How Color Influences Us

by Perry | Nov 28, 2015 | Graphic Design

Imagica designs lots of logos and identity for clients of all sizes across many business sectors. Initially we choose a color scheme according to best practices that tends to use skewed towards your target audience and business sector. Often we get some “push back” as...

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Sarasota, FL • Vail, CO

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