by Perry | Mar 23, 2019 | Branding
On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
by Perry | Nov 13, 2017 | Branding
7 Simple Ways to Build Brand Awareness By definition I think Brand Awareness is the degree to which a customer or potential customer can correctly associate a company with a specific product or service. Creating brand awareness is the foundation of any successful...
by Perry | Jan 26, 2016 | Branding
New Packaging for McDonalds. This post isn’t to let you know that McDonalds has new packaging or to find out if you love it. If it makes you run out and buy a large fry so much for the better. That’s pretty much the intent. This post is, however, meant to be a gentile...
by Perry | Nov 28, 2015 | Graphic Design
Imagica designs lots of logos and identity for clients of all sizes across many business sectors. Initially we choose a color scheme according to best practices that tends to use skewed towards your target audience and business sector. Often we get some “push back” as...
