by Perry | Sep 28, 2024 | Commentary
I was having lunch with a friend the other day and he had received a text from a co-worker. He looked puzzled and asked me “what does HMU mean”? I answered, “hit me up”. I knew that because my son Andre, uses it quite often in his texts to me....
by Perry | Nov 28, 2023 | Branding, Commentary, Marketing & Advertising
Hustle harder.Run more ads.Spam people.Interrupt.Make the logo bigger.Make it spin.Add some click bait.Wait, lets make videos.Post again.Post again.Add more blurbs.Push the press release to irrelevant people.Do one more ad.Use AI to create faux intimacy.Get the word...
by Perry | Oct 24, 2023 | Branding, Business, Marketing & Advertising, Sales
A solid website is more than a collective group of great looking pages. It should work seemlessly with your entire marketing strategy while effectively communicating who you are. In addition, most great websites are scaleable and are capable of doing a lot of the...
by Perry | Mar 16, 2023 | Branding, Commentary
Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to “amp up our presence on Facebook”. Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish...
by Perry | Dec 14, 2022 | Commentary
Along with color trends that are discussed below, a design trend to watch for in 2023 is the use of Collages of all types. It may be nostalga from the 50’s – 70’s but I think its a combination of image fatigue and the desire to say more with less...
