by Perry | Dec 5, 2018 | Marketing & Advertising
Don’t for the obvious this holiday season. An email I received this morning served as a simple reminder just how easy it is to thank your customers or clients in a meaningful way and perhaps gain a little business at the same time (see the subtle offer at the end)....
by Perry | Oct 29, 2018 | Marketing & Advertising
How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...
by Perry | Oct 6, 2018 | Marketing & Advertising
A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. 01 Make sure your website is up to date. It doesn’t have to be fancy but at a minimum should give your customers...
by Perry | Aug 9, 2018 | Commentary, Marketing & Advertising
Is your business website helping or hindering your business? If you’re like most business, you rely heavily on your website. It may be your primary marketing vehicle and if it is not, it should be. Unless you are really paying attention you website is probably...
by Perry | Jun 12, 2017 | Marketing & Advertising
The psychology of Marketing As you all know, marketing is the bridge between your product or service and your customers. Because you are marketing to people, PSYCHOLOGY comes into play in almost everything you do. That being said, here are a few truths to consider in...
by Perry | Feb 7, 2017 | Marketing & Advertising
Your audience is key OK, every business owner has heard this phrase time and time again but it’s something that you have to constantly remind yourself. What reminded me was last weekend in the Florida Keys where I drove past this billboard for Rapala Lures. I thought...
