Psychology of Marketing

Psychology of Marketing

The psychology of Marketing As you all know, marketing is the bridge between your product or service and your customers. Because you are marketing to people, PSYCHOLOGY comes into play in almost everything you do. That being said, here are a few truths to consider in...
Know Your Audience

Know Your Audience

Your audience is key OK, every business owner has heard this phrase time and time again but it’s something that you have to constantly remind yourself. What reminded me was last weekend in the Florida Keys where I drove past this billboard for Rapala Lures. I thought...
Is Social Media Right For Your Business?

Is Social Media Right For Your Business?

Is Social Media Right For Your Business? I’m circling back to this topic because it comes up almost each and every day with one client or another or in conversation with a business owner. Truth is, if you have a website for your business and are not REALLY paying...
Go Old School

Go Old School

Recently I received a post card that served as a great reminder on several fronts. One, print is not all but dead. Two, powerful marketing doesn’t have to be overly complicated and expensive. And three, going old school is OK. When was the last time you received an...

Time Lapse Movie Clips

Time lapse movie clips are a great way to present something different a little different or illustrate a progression of any kind. Most of today’s prosumer cameras have a time lapse feature so you don’t necessarily need to hire a professional if you can...
10 Tips for your new business website

10 Tips for your new business website

Useful Tips for your business website 1. Make sure your design is responsive, meaning it renders on all devices including desktops, laptops, tablets and smart phones. 2. Use copy sparingly like you were paying somebody by the word. It’s much more difficult to...