Unique Selling Position

Unique Selling Position

How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...
Recipe for Success

Recipe for Success

A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. 01 Make sure your website is up to date. It doesn’t have to be fancy but at a minimum should give your customers...
Understanding Image Size

Understanding Image Size

A simple way of looking at image size I’m constantly reminded each week by clients that many people really don’t understand image size and image resolution and what they mean. I often request an image or art for a print application and receive a postage size piece of...
Can you market to squirrels?

Can you market to squirrels?

If you can, business must be good… Watching Animal Planet the other day got me thinking. Did you know the attention span of a squirrel is about one second? This explains their highly indecisive nature. But the attention span of a squirrel focused on an acorn is...