by Perry | Jul 18, 2017 | Commentary
If you can, business must be good… Watching Animal Planet the other day got me thinking. Did you know the attention span of a squirrel is about one second? This explains their highly indecisive nature. But the attention span of a squirrel focused on an acorn is...
by Perry | Jun 12, 2017 | Marketing & Advertising
The psychology of Marketing As you all know, marketing is the bridge between your product or service and your customers. Because you are marketing to people, PSYCHOLOGY comes into play in almost everything you do. That being said, here are a few truths to consider in...
by Perry | Feb 7, 2017 | Marketing & Advertising
Your audience is key OK, every business owner has heard this phrase time and time again but it’s something that you have to constantly remind yourself. What reminded me was last weekend in the Florida Keys where I drove past this billboard for Rapala Lures. I thought...
by Perry | Feb 27, 2016 | Marketing & Advertising
Recently I received a post card that served as a great reminder on several fronts. One, print is not all but dead. Two, powerful marketing doesn’t have to be overly complicated and expensive. And three, going old school is OK. When was the last time you received an...
by Perry | Jan 26, 2016 | Branding
New Packaging for McDonalds. This post isn’t to let you know that McDonalds has new packaging or to find out if you love it. If it makes you run out and buy a large fry so much for the better. That’s pretty much the intent. This post is, however, meant to be a gentile...
