by Perry | May 14, 2021 | Branding
At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing business that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
by Perry | Mar 23, 2019 | Branding
On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
