by Perry | Dec 15, 2021 | Commentary, Events, Photography
An Open-air Holiday Light Show Now thru January 2, 2022 Lights in Bloom at Selby Gardens features more than two million lights illuminating Selby Gardens and the walkways. Don’t miss a holiday photo opportunity, children’s arts and crafts, activities, and...
by Perry | Oct 11, 2021 | Photography
Selby Gardens Orchid Show 2021 As the only botanical garden in the world dedicated to the display and study of orchids, bromeliads, gesneriads and ferns, epiphytes, and tropical plants, Selby Gardens hosts an orchid show each fall focusing on different themes and...
by Perry | May 14, 2021 | Branding
At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing business that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
by Perry | May 5, 2021 | Branding, Marketing & Advertising
What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...
by Perry | Apr 9, 2021 | Branding, Business
If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue and probably spending much more on your marketing than necessary. Referrals from happy customers or clients represent your best opportunity to grow, but they are...