by Perry | Jan 13, 2021 | Commentary, Photography
Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...
by Perry | Dec 15, 2020 | Branding, Marketing & Advertising
The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...
by Perry | Aug 5, 2020 | Branding, Marketing & Advertising
Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I’ll bet...
by Perry | May 13, 2020 | Marketing & Advertising
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
by Perry | May 11, 2020 | Branding
With restrictions loosening in Florida and many other states around the US it’s time to get back to work. No doubt business will face enormous hurdles getting themselves back on line if they were forced to close or even if they remained open. Depending on your...
