by Perry | Mar 16, 2021 | Marketing & Advertising
Why you should advertise isn’t always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and...
by Perry | Mar 10, 2021 | Business, Marketing & Advertising
I’ve been building websites for almost 30 years dating back to the days where you coded them by hand using a simple TEXT EDITOR. This was the early days of HTML and there were not many short cuts. Now you have lots and lots of options for your new or upgraded website...
by Perry | Dec 15, 2020 | Branding, Marketing & Advertising
The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...
by Perry | Aug 5, 2020 | Branding, Marketing & Advertising
Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I’ll bet...
by Perry | May 13, 2020 | Marketing & Advertising
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
by Perry | Feb 15, 2020 | Marketing & Advertising
I’m shocked at how many small businesses dump big bucks into new marketing initiatives targeting new customers without first verifying and leveraging the satisfaction of their current customers. Truth is, if you take REALLY good care of your current clients they...
