by Perry | Dec 5, 2019 | Commentary
Every year I like to post the Pantone Color of the Year as I find it so interesting how it becomes sewn into our culture and very apparent in desing and advertising trends. This is truly a classic color, and just like a good cup of coffee it never gets old. Here is...
by Perry | Jul 26, 2019 | How To
When it comes to digital marketing and in particular your social media presence, quality trumps quantity and makes your brand more personable in the long run. Truth is, WE ARE DROWNING IN CONTENT and nobody can deny that. Don’t be a me too and toss...
by Perry | Jun 6, 2019 | Photography
At this point in the digital age, I don’t need to tell you that images are important to your brand. For years, you’ve been diligently putting pictures on your blog posts, on social media, and in your email newsletters. You’ve seen for yourself the increasing...
by Perry | Mar 23, 2019 | Branding
On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
by Perry | Feb 1, 2019 | Commentary
About seven years ago, Google launched its own social networking site named Google+. Recently, Google announced it will be closing down the consumer version of Google+ in the coming months as it disclosed a privacy bug. I was reminded of the depreciation of Google...
