by Perry | Mar 23, 2019 | Branding
On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
by Perry | Feb 1, 2019 | Commentary
About seven years ago, Google launched its own social networking site named Google+. Recently, Google announced it will be closing down the consumer version of Google+ in the coming months as it disclosed a privacy bug. I was reminded of the depreciation of Google...
by Perry | Aug 9, 2018 | Commentary, Marketing & Advertising
Is your business website helping or hindering your business? If you’re like most business, you rely heavily on your website. It may be your primary marketing vehicle and if it is not, it should be. Unless you are really paying attention you website is probably...
by Perry | May 29, 2018 | Branding
This afternoon I stopped into a Starbucks for my afternoon fix to get me though the last few hours of the day only to find it closed. After further examination, I discovered an email in the form of an open letter from Howard Schultz buried in all the Memorial Weekend...
by Perry | Nov 13, 2017 | Branding
7 Simple Ways to Build Brand Awareness By definition I think Brand Awareness is the degree to which a customer or potential customer can correctly associate a company with a specific product or service. Creating brand awareness is the foundation of any successful...
