Tell A Great Story

Tell A Great Story

Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to “amp up our presence on Facebook”. Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish...
2023 Pantone Color of the Year

2023 Pantone Color of the Year

Along with color trends that are discussed below, a design trend to watch for in 2023 is the use of Collages of all types. It may be nostalga from the 50’s – 70’s but I think its a combination of image fatigue and the desire to say more with less...
How to Increase Your Website Traffic

How to Increase Your Website Traffic

You get LOTS of emails for consulting, software and other business services to assist you increasing your website traffic. There probably is some merit in many of these offers but you may be stepping over dollars to pick up pennies. Go through this quick list and see...
How much do headshots cost?

How much do headshots cost?

Pay for only what you need One of the most common questions I receive from the website is do you do headshots (aka portrait) and how much do they cost? So I’ve done a brief post so I can send a somewhat intelligent response without too much typing. Headshots...
Go old school

Go old school

Back to the future When you think of marketing these days most of you immediately think of Social Media Platforms or Advertising on Google at the cornerstone of your marketing program. And that’s the problem. Most business have become so accustomed and dependent on...