by Perry | Mar 16, 2023 | Branding, Commentary
Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to “amp up our presence on Facebook”. Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish...
by Perry | Dec 14, 2022 | Commentary
Along with color trends that are discussed below, a design trend to watch for in 2023 is the use of Collages of all types. It may be nostalga from the 50’s – 70’s but I think its a combination of image fatigue and the desire to say more with less...
by Holly Johnson | Nov 7, 2022 | Public Relations
The reason we focus our efforts largely on media relations is simple – first and foremost, it is 3x more credible than paid advertising and has also proven to be one of the most effective marketing components for building brand reputation and facilitating credible,...
by Perry | Sep 6, 2022 | Business, Marketing & Advertising, Sales
WordPress currently powers about 45% of all websites. That’s a big marketshare when you consider how many players are in the content management system (CMS) world. In fact, WordPress is robust enough to powerful enough for even companies like Sony Music, BBC,...
by Perry | Jul 28, 2022 | Marketing & Advertising
Understand these 5 key principles of human behavior and you will look at your marketing in a different way. Even if you are not a marketing expert, or don’t care to be, the real difference between strong and weak marketing lies in understanding how people...
