by Perry | Mar 12, 2021 | Business
The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...
by Perry | Dec 15, 2020 | Branding, Marketing & Advertising
The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...
by Perry | Aug 5, 2020 | Branding, Marketing & Advertising
Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I’ll bet...
by Perry | May 13, 2020 | Marketing & Advertising
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
by Perry | May 8, 2020 | Photography
A question I’m often asked by both photography students and business associates is “Why should I buy a camera when my phone takes really good pictures?” or “Why should we hire a “Pro” when our staff can take good pictures with their phones?” Nobody can really answer...
