by Perry | Jan 25, 2022 | Marketing & Advertising
Back to the future When you think of marketing these days most of you immediately think of Social Media Platforms or Advertising on Google at the cornerstone of your marketing program. And that’s the problem. Most business have become so accustomed and dependent on...
by Perry | May 14, 2021 | Branding
At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing business that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
by Perry | May 5, 2021 | Branding, Marketing & Advertising
What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...
by Perry | Mar 25, 2021 | Branding, Business
A SWOT analysis is a fundamental tool for your business to more accurately target your marketing efforts for the greatest return. To help you in the process, here are some good questions to help get you started in the process. Questions that can help you conduct a...
by Perry | Mar 16, 2021 | Marketing & Advertising
Why you should advertise isn’t always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and...
