What is your coronavirus game plan?

What is your coronavirus game plan?

Having a solid and nimble strategy to deal with the coronavirus will help you get through these tough times Initially nobody had a game plan in dealing with the coronavirus and now seemingly everybody does. Honestly, I didn’t think I was on so many email lists or so...
Ask and You Shall Receive

Ask and You Shall Receive

I’m shocked at how many small businesses dump big bucks into new marketing initiatives targeting new customers without first verifying and leveraging the satisfaction of their current customers. Truth is, if you take REALLY good care of your current clients they...
2020 Pantone Color of the Year

2020 Pantone Color of the Year

Every year I like to post the Pantone Color of the Year as I find it so interesting how it becomes sewn into our culture and very apparent in desing and advertising trends. This is truly a classic color, and just like a good cup of coffee it never gets old. Here is...
Social media quality trumps quantity every time

Social media quality trumps quantity every time

When it comes to digital marketing and in particular your social media presence, quality trumps quantity and makes your brand more personable in the long run.     Truth is, WE ARE DROWNING IN CONTENT and nobody can deny that. Don’t be a me too and toss...
Your image your brand

Your image your brand

At this point in the digital age, I don’t need to tell you that images are important to your brand. For years, you’ve been diligently putting pictures on your blog posts, on social media, and in your email newsletters. You’ve seen for yourself the increasing...