by Perry | Nov 19, 2018 | Photography
As a commercial photographer with a specialty in Food Photography I get asked often how to take better food images all the time. I realize that for most restaurants it’s not sustainable to bring in a photographer every time you have a new menu item or run...
by Perry | Nov 5, 2018 | Commentary
The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other...
by Perry | Oct 30, 2018 | Branding
The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...
by Perry | Oct 29, 2018 | Marketing & Advertising
How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...
by Perry | Oct 6, 2018 | Marketing & Advertising
A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. 01 Make sure your website is up to date. It doesn’t have to be fancy but at a minimum should give your customers...
