by Perry | Mar 23, 2019 | Branding
On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
by Perry | Dec 5, 2018 | Marketing & Advertising
Don’t for the obvious this holiday season. An email I received this morning served as a simple reminder just how easy it is to thank your customers or clients in a meaningful way and perhaps gain a little business at the same time (see the subtle offer at the end)....
by Perry | Nov 5, 2018 | Commentary
The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other...
by Perry | Oct 6, 2018 | Marketing & Advertising
A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. 01 Make sure your website is up to date. It doesn’t have to be fancy but at a minimum should give your customers...
by Perry | Nov 13, 2017 | Branding
7 Simple Ways to Build Brand Awareness By definition I think Brand Awareness is the degree to which a customer or potential customer can correctly associate a company with a specific product or service. Creating brand awareness is the foundation of any successful...
