You don’t know what you don’t know
Imagica Blog
Marketing trends, news and insight and some how to from Imagica to improve the effectiveness of your communications so you can grow in today’s changing business climate.
Deep Thought
What Makes a Good Image?
Something Different
Timelapse Video
Timelapse Video Footage is a unique way to present a concept that happens over time. Because we typically don’t view timelapse footage, even the most boring subjects like this tidal activity on a beachfront property can be interesting. Shot as till images and edited for RE/MAX
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Business, Branding, Commentary,
Events, Marketing & Sales
20 Most Googled Text Abbreviations
I was having lunch with a friend the other day and he had received a text from a co-worker. He looked puzzled and asked me "what does HMU mean"? I answered, "hit me up". I knew that because my son Andre, uses it quite often in his texts to me. This got me thinking to...
Promo Creep
Hustle harder.Run more ads.Spam people.Interrupt.Make the logo bigger.Make it spin.Add some click bait.Wait, lets make videos.Post again.Post again.Add more blurbs.Push the press release to irrelevant people.Do one more ad.Use AI to create faux intimacy.Get the word...
Web Strategist vs Web Designer
A solid website is more than a collective group of great looking pages. It should work seemlessly with your entire marketing strategy while effectively communicating who you are. In addition, most great websites are scaleable and are capable of doing a lot of the...
Tell A Great Story
Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to "amp up our presence on Facebook". Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish more people...
2023 Pantone Color of the Year
Along with color trends that are discussed below, a design trend to watch for in 2023 is the use of Collages of all types. It may be nostalga from the 50's - 70's but I think its a combination of image fatigue and the desire to say more with less while being just a...
Leverage Credibility With The Right Public Relations
The reason we focus our efforts largely on media relations is simple – first and foremost, it is 3x more credible than paid advertising and has also proven to be one of the most effective marketing components for building brand reputation and facilitating credible,...
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GOLF COURSE COMMUNITY PROMO TRAILER
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Photography, Design & Events
How much do headshots cost?
Pay for only what you need One of the most common questions I receive from the website is do you do headshots (aka portrait) and how much do they cost? So I've done a brief post so I can send a somewhat intelligent response without too much typing. Headshots have...
Lights in Bloom at Selby Gardens
An Open-air Holiday Light Show Now thru January 2, 2022 Lights in Bloom at Selby Gardens features more than two million lights illuminating Selby Gardens and the walkways. Don’t miss a holiday photo opportunity, children’s arts and crafts, activities, and...
Orchid Photography Workshop
Selby Gardens Orchid Show 2021 As the only botanical garden in the world dedicated to the display and study of orchids, bromeliads, gesneriads and ferns, epiphytes, and tropical plants, Selby Gardens hosts an orchid show each fall focusing on different themes and...
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Sarasota, FL 34242
(941) 350-9064