by Perry | Nov 28, 2023 | Branding, Commentary, Marketing & Advertising
Hustle harder.Run more ads.Spam people.Interrupt.Make the logo bigger.Make it spin.Add some click bait.Wait, lets make videos.Post again.Post again.Add more blurbs.Push the press release to irrelevant people.Do one more ad.Use AI to create faux intimacy.Get the word...
by Perry | Oct 24, 2023 | Branding, Business, Marketing & Advertising, Sales
A solid website is more than a collective group of great looking pages. It should work seemlessly with your entire marketing strategy while effectively communicating who you are. In addition, most great websites are scaleable and are capable of doing a lot of the...
by Perry | Mar 16, 2023 | Branding, Commentary
Today I was reminded of a great piece I once read by Seth Godan when I was asked by a client to “amp up our presence on Facebook”. Were they really asking for a great story? A great story is very different than a promo. We are drowning in promos. I wish...
by Perry | May 16, 2022 | Branding, Business, How To
You get LOTS of emails for consulting, software and other business services to assist you increasing your website traffic. There probably is some merit in many of these offers but you may be stepping over dollars to pick up pennies. Go through this quick list and see...
by Perry | Feb 16, 2022 | Branding, How To
Try these before you go overboard with SEO Here are 5 tips to improve the SEO of your website. Search engine optimization (SEO) can seem like an impossible game with ever changing rules against an unseen opponent. It’s tough that every single website is at the...
by Perry | May 14, 2021 | Branding
At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing business that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
