by Perry | Mar 31, 2020 | Branding
Bet many of you are finding your online presence woefully inadequate. The coronavirus is forcing the issue and is pushing traditional businesses into the digital age faster than most would like. If you are one of the old school businesses that hesitated to embrace...
by Perry | Mar 23, 2019 | Branding
On a recent flight I was reading about University of South Florida’s quest to revise their academic logo and all the public “feedback” that came with the project. After $47K with no discernible results the university spent an additional $8,000 to revise its current...
by Perry | Oct 30, 2018 | Branding
The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...
by Perry | May 29, 2018 | Branding
This afternoon I stopped into a Starbucks for my afternoon fix to get me though the last few hours of the day only to find it closed. After further examination, I discovered an email in the form of an open letter from Howard Schultz buried in all the Memorial Weekend...
by Perry | Nov 13, 2017 | Branding
7 Simple Ways to Build Brand Awareness By definition I think Brand Awareness is the degree to which a customer or potential customer can correctly associate a company with a specific product or service. Creating brand awareness is the foundation of any successful...
by Perry | Jan 26, 2016 | Branding
New Packaging for McDonalds. This post isn’t to let you know that McDonalds has new packaging or to find out if you love it. If it makes you run out and buy a large fry so much for the better. That’s pretty much the intent. This post is, however, meant to be a gentile...
