Go old school

Go old school

Back to the future When you think of marketing these days most of you immediately think of Social Media Platforms or Advertising on Google at the cornerstone of your marketing program. And that’s the problem. Most business have become so accustomed and dependent on...
Lights in Bloom at Selby Gardens

Lights in Bloom at Selby Gardens

An Open-air Holiday Light Show Now thru January 2, 2022 Lights in Bloom at Selby Gardens features more than two million lights illuminating Selby Gardens and the walkways. Don’t miss a holiday photo opportunity, children’s arts and crafts, activities, and...
Orchid Photography Workshop

Orchid Photography Workshop

Selby Gardens Orchid Show 2021 As the only botanical garden in the world dedicated to the display and study of orchids, bromeliads, gesneriads and ferns, epiphytes, and tropical plants, Selby Gardens hosts an orchid show each fall focusing on different themes and...
Logo Design Tips

Logo Design Tips

At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing business that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
You May Need a SWOT Analysis

You May Need a SWOT Analysis

What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...