by Perry | Mar 25, 2021 | Branding, Business
A SWOT analysis is a fundamental tool for your business to more accurately target your marketing efforts for the greatest return. To help you in the process, here are some good questions to help get you started in the process. Questions that can help you conduct a...
by Perry | Mar 16, 2021 | Marketing & Advertising
Why you should advertise isn’t always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and...
by Perry | Mar 10, 2021 | Business, Marketing & Advertising
I’ve been building websites for almost 30 years dating back to the days where you coded them by hand using a simple TEXT EDITOR. This was the early days of HTML and there were not many short cuts. Now you have lots and lots of options for your new or upgraded website...
by Perry | Aug 5, 2020 | Branding, Marketing & Advertising
Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I’ll bet...
by Perry | May 13, 2020 | Marketing & Advertising
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
