by Perry | Mar 12, 2021 | Business
The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...
by Perry | May 13, 2020 | Marketing & Advertising
You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
by Perry | Mar 27, 2020 | Business
Having a solid and nimble strategy to deal with the coronavirus will help you get through these tough times Initially nobody had a game plan in dealing with the coronavirus and now seemingly everybody does. Honestly, I didn’t think I was on so many email lists or so...
by Perry | Nov 5, 2018 | Commentary
The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other...
by Perry | Oct 30, 2018 | Branding
The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...
