Business After COVID

Business After COVID

The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...
A Tough Job

A Tough Job

You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...
What is your coronavirus game plan?

What is your coronavirus game plan?

Having a solid and nimble strategy to deal with the coronavirus will help you get through these tough times Initially nobody had a game plan in dealing with the coronavirus and now seemingly everybody does. Honestly, I didn’t think I was on so many email lists or so...
Goodbye Yellow Brick Road

Goodbye Yellow Brick Road

The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other...