Go old school

Go old school

Back to the future When you think of marketing these days most of you immediately think of Social Media Platforms or Advertising on Google at the cornerstone of your marketing program. And that’s the problem. Most business have become so accustomed and dependent on...
Logo Design Tips

Logo Design Tips

At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing business that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...
Business After COVID

Business After COVID

The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...
The New Normal

The New Normal

The business landscape has changed dramatically, tomorrow’s environment will be different, but no less rich in possibilities for those who are prepared. For many, near-term survival is the only agenda item. Others are peeking through the fog of uncertainty, thinking...
Zoom Meetings

Zoom Meetings

An easy alternative to a traditional meeting for work or groups If you haven’t heard of Zoom before the pandemic I’ll bet you have now. I’ve been using the platform off and on for a few years then all of a sudden everybody was asking me to FaceTime in lieu of meetings...