Logo Design Tips

Logo Design Tips

At Imagica we get asked to do lots of logos, usually by new business that have yet to develop an identity or, on occasion, by an existing busiiness that has grown beyond what was initially crafted. Logos represent one of the most difficult tasks for most designers...

You May Need a SWOT Analysis

You May Need a SWOT Analysis

What Is a SWOT analysis and why do I need one? “SWOT” is an old school acronym for a process that involves taking a close objective look at your business or brand’s strengths, weaknesses, opportunities, and threats. You’re probably already know most of them, but...

The Value of Referrals

The Value of Referrals

If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue and probably spending much more on your marketing than necessary. Referrals from happy customers or clients represent your best opportunity to grow, but they are...

Questions to help you conduct a swot analysis

Questions to help you conduct a swot analysis

A SWOT analysis is a fundamental tool for your business to more accurately target your marketing efforts for the greatest return. To help you in the process, here are some good questions to help get you started in the process. Questions that can help you conduct a...

Why You Should Advertise

Why You Should Advertise

Why you should advertise isn't always a simple concept. Sending email is free, creating a Facebook page is free, reaching out on Twitter is free, IG pages and posts are free, cold-calling is free, PR can be free, reviews are free, referrals are free, and advertising...

Business After COVID

Business After COVID

The coronavirus has significantly changed the marketing landscape beyond recognition. In business after COVID we have reset most EVERYTHING. Like being last in the league standings half way through the season and now everybody has the same record. Good for some, not...

WordPress for your website

WordPress for your website

I’ve been building websites for almost 30 years dating back to the days where you coded them by hand using a simple TEXT EDITOR. This was the early days of HTML and there were not many short cuts. Now you have lots and lots of options for your new or upgraded website...

Should you invest in a camera for your business?

Should you invest in a camera for your business?

Should you up your photography game and bring some in-house? Many people are reluctant to ask a photographer if they should bring some of their work in-house. Have no fear, I get asked this question quite often and have been helping business do a great deal of what I...

Do I need a blog for my website?

Do I need a blog for my website?

The short answer to this is a big, fat “ABSOLUTELY! In fact, if you are on a CMS (Content Management System) like WordPress and not actively using a blog to grow your business you are greatly underutilizing your platform. Here are 5 big reasons to have a blog for your...

Get Some Blue Bunny Funlightenment!

Get Some Blue Bunny Funlightenment!

Creative marketing for challenging times Sometimes even a modest initiative can give you a big bang if leveraged in the right way. A prime example of this is by Blue Bunny Ice Cream. A few of you may have heard of it, fewer still have tired it and I'll bet hardly any...

A Tough Job

A Tough Job

You think your job is hard. I just received a call from Sarah. A recent graduate of FAU contacting me to say “hello”, see if I was OK and ultimately get me to commit to pre-purchasing tickets to next years Miami Open Tennis Tournament. At a premium price no less. The...

Open for Business

Open for Business

With restrictions loosening in Florida and many other states around the US it’s time to get back to work. No doubt business will face enormous hurdles getting themselves back on line if they were forced to close or even if they remained open. Depending on your...

How Good is Good Enough?

How Good is Good Enough?

A question I’m often asked by both photography students and business associates is “Why should I buy a camera when my phone takes really good pictures?” or “Why should we hire a “Pro” when our staff can take good pictures with their phones?” Nobody can really answer...

Cinco de Mayo

Cinco de Mayo

We could all use a good Margarita right now! I love everything about Mexico - the people, the culture, the work ethic, the language, the food and for sure a good Margarita. If ever the world needed a good margarita, it is Cinco de Mayo 2020. So breaking professional...

The New Normal

The New Normal

The business landscape has changed dramatically, tomorrow’s environment will be different, but no less rich in possibilities for those who are prepared. For many, near-term survival is the only agenda item. Others are peeking through the fog of uncertainty, thinking...

Zoom Meetings

Zoom Meetings

An easy alternative to a traditional meeting for work or groups If you haven’t heard of Zoom before the pandemic I’ll bet you have now. I’ve been using the platform off and on for a few years then all of a sudden everybody was asking me to FaceTime in lieu of meetings...

Fast Track Into The Digital Age

Fast Track Into The Digital Age

Bet many of you are finding your online presence woefully inadequate. The coronavirus is forcing the issue and is pushing traditional businesses into the digital age faster than most would like. If you are one of the old school businesses that hesitated to embrace...

WordPress is good for business

WordPress is good for business

If you are considering upgrading your website or building a new website consider WordPress if you haven’t already.  Once the choice of individuals who wanted an easy and attractive platform to self-publish, WordPress has evolved into a platform of choice for many...

What is your coronavirus game plan?

What is your coronavirus game plan?

Having a solid and nimble strategy to deal with the coronavirus will help you get through these tough times Initially nobody had a game plan in dealing with the coronavirus and now seemingly everybody does. Honestly, I didn’t think I was on so many email lists or so...

One Big Thing

One Big Thing

I honestly didn’t pay much attention to all the talk about the coronavirus as the media tends to really latch on to any form of sensationalistic journalism these days. That is until I received our first call from a client wondering about a strategy and plan of action....

Ask and You Shall Receive

Ask and You Shall Receive

I'm shocked at how many small businesses dump big bucks into new marketing initiatives targeting new customers without first verifying and leveraging the satisfaction of their current customers. Truth is, if you take REALLY good care of your current clients they...

Private and group photography instruction

Private and group photography instruction

Many people don't realize that Imagica has been teaching photography to both individuals and groups for almost 20 years! Photography and how it is used for both personal and business applications has changed greatly over that time and we are happy to share that...

2020 Pantone Color of the Year

2020 Pantone Color of the Year

Every year I like to post the Pantone Color of the Year as I find it so interesting how it becomes sewn into our culture and very apparent in desing and advertising trends. This is truly a classic color, and just like a good cup of coffee it never gets old. Here is...

BAHAMAS HURRICANE RELIEF

BAHAMAS HURRICANE RELIEF

Your support would be greatly appreciated! Hurricane Dorian has delivered a devastating blow to our neighbors to the east – Grand Bahama and Abaco. We are extremely saddened by the loss of life, homes destroyed and landscape damaged. The spirit and resolve of our...

Social media quality trumps quantity every time

Social media quality trumps quantity every time

When it comes to digital marketing and in particular your social media presence, quality trumps quantity and makes your brand more personable in the long run.     Truth is, WE ARE DROWNING IN CONTENT and nobody can deny that. Don't be a me too and toss out...

Your image your brand

Your image your brand

At this point in the digital age, I don’t need to tell you that images are important to your brand. For years, you’ve been diligently putting pictures on your blog posts, on social media, and in your email newsletters. You’ve seen for yourself the increasing...

Even Giants Fail

Even Giants Fail

About seven years ago, Google launched its own social networking site named Google+. Recently, Google announced it will be closing down the consumer version of Google+ in the coming months as it disclosed a privacy bug. I was reminded of the depreciation of Google...

2019 Pantone Color of the Year

2019 Pantone Color of the Year

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily...

Gratitude Rules

Gratitude Rules

Don’t for the obvious this holiday season. An email I received this morning served as a simple reminder just how easy it is to thank your customers or clients in a meaningful way and perhaps gain a little business at the same time (see the subtle offer at the end)....

Going old school

Going old school

Recently we were asked by a client to resurrect a postcard that I did almost 9 years ago. This struct me as curious but they relayed to me that they found a box of cards and put them out for guests at the front desk and they were gone in less than two days. When was...

iPhone Food Photography

iPhone Food Photography

As a commercial photographer with a specialty in Food Photography I get asked often how to take better food images all the time. I realize that for most restaurants it's not sustainable to bring in a photographer every time you have a new menu item or run...

Goodbye Yellow Brick Road

Goodbye Yellow Brick Road

The rise and fall of Sears Sears filed for bankruptcy on Monday and it certainly marks the end of an iconic run. While most of us look at the once retail giant with disdain, Sears is not really a failure, but a success. A success for a great idea: Sell other people's...

Information vs Emotion

Information vs Emotion

The great debate Most small business advertising focuses on information based messaging. Simply stated, an offer with a call to action and perhaps a photo of the product or establishment. So what does emotion have to do with creating loyal, enthusiastic customers or...

Unique Selling Position

Unique Selling Position

How are you unique? Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is super important when your product or service is similar to those around you. In this day and age very few businesses are truly...

Recipe for Success

Recipe for Success

A recipe for success If you own a restaurant keep your clients coming back and bring in new diners with this simple recipe. Entice. Engage. Welcome. Make sure your website is up to date. It doesn't have to be fancy but at a minimum should give your customers a good...